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That exclusive figure you desperately wanted sold out in four seconds flat — not to collectors, but to automated bots that flipped it on StockX before you could refresh the page. Welcome to the collectibles economy, where scarcity is engineered, FOMO is the business model, and a $15 toy somehow costs $200 on the secondary market.
For one very chaotic stretch of time, the gaming industry decided that what players really wanted was to own a JPEG of a sword and speculate on virtual real estate. It did not go well. We're walking through the wreckage of the NFT gaming era — the abandoned projects, the torched communities, and the surprisingly hopeful survivors.
TikTok is basically a science experiment where the variable is human dignity. Our brave (read: easily peer-pressured) Aleloo team dove headfirst into three of the platform's most baffling viral trends so you can make an informed decision about whether to embarrass yourself too. Spoiler: two of us now have strong opinions about frozen fruit.